SR Hospital

The brief

SR Hospital marketing spend was split across agencies with inconsistent reporting, making it impossible to tell which channels actually drove footfall.

What we did

We consolidated media planning under one roof, built a single attribution model tying OOH placements to app sign-ups, and renegotiated airport rights media at scale.

The result

Media cost-per-acquisition dropped 27% year-on-year, with reporting consolidated into one monthly dashboard the client's team runs themselves.